Data protection

Any personal and business data submitted by users of this website is disclosed on a strictly voluntary basis.


Name and contact details

The controller responsible for the website www.baechli.com is Bächli AG and can be contacted at:

Bächli AG, Rainacherstrasse 12, 6012 Obernau

Telephone: +41 41 320 32 00,

Fax: +41 41 329 80 41

Email: info@baechli.com

Website: www.baechli.com


Data processing

We will process your personal data to perform our contractual obligations and for the purposes stated in this Data Protection Statement. Your personal data will not be disclosed to third parties for any purposes other than those disclosed in this document. We will warrant an adequate level of data protection for any data transmitted to a foreign country. We will only disclose your personal data to third parties if:

• you have given your express consent to such disclosure,

• the data processing is necessary to perform a legal obligation,

• the data processing is necessary to perform a contract with you.

You may at any time ask us to provide you with information about your data stored by us, to correct your data or to request their deletion.


Deletion of data

We observe the principles of data prevention and data minimisation. We observe the statutory retention period for your data.

Your visit to our website may cause the following data to be stored by us:



Cookies assist us in making your visit to our website easier and more convenient, as well as enabling you to quickly find what you are looking for. Cookies are small text files that are automatically saved on your computer's hard drive by your web browser when you visit our website. You may change your browser settings to prevent the installation of cookies at any time, or configure it to display a warning before accepting a cookie. This allows you to control whether and which cookies are accepted or rejected.

You may object to the use of cookies used for audience measurement and advertising purposes by visiting the deactivation page provided by the Network Advertising Initiative (optout.networkadvertising.org), the corresponding US website (www.aboutads.info), or the European website (www.youronlinechoices.com).


Use of Google Analytics

The website www.baechli.com makes use of Google Analytics, an advertising analysis service provided by Google Inc (“Google”). Google Analytics uses cookies, which are small text files that are saved on your computer and allow us to analyse your use of our website. The information generated by the cookie relating to your use of our website (including your IP address) will be transmitted to a Google server in the USA and stored there. Google will use this information to analyse your use of our website, to compile reports about website activities for the website operator, and to provide other services associated with your use of our website or the Internet in general. Google may also disclose this information to third parties if it is required to do so under a statutory provision, or to the extent that the data is processed by a third party as part of a contract with Google. Google will never merge your IP address with other data. By using this website, you consent to the processing of your personal data collected by Google in the manner and for the purposes stated above.

We also use Google Analytics to analyse data from double-click cookies and AdWords for statistical purposes. You can change the settings in the advertising content manager (https://adssettings.google.com/authenticated?hl=en) if you prefer your personal data not to be used for these purposes.

Google and our company have entered into a data processing agreement and fully comply with the strict requirements imposed by the German data protection authorities for the use of Google Analytics.

Information about the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. Terms of Use: www.google.com/terms, Data Protection Overview: www.google.com/privacy, Data Protection Statement: www.google.de/policies.


Use of Google Maps

This website uses Google Maps to display geographic information. The use of Google Maps entails Google collecting, processing and using data about the use of the map functions by website users.

Address of the service provider and URL for the Data Protection Statement: Google Inc., 1600 Amphitheater Parkway, Mountainview, California 94043, USA; www.google.com/policies/privacy.


Use of online forms

Our website provides an online form that can be used to contact us electronically. If you choose to contact us using this form, the data you enter in the form will be transmitted to us. You declare your consent to the processing of this data by submitting the form. We will temporarily store the information disclosed to us for the purpose of processing your inquiry and any follow-up questions.


Youtube videos

We use YouTube videos on our website and in Mailchimp. The operator of the corresponding plug-in is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. If you visit a page with a Youtube plug-in, your browser will automatically establish a connection with the Youtube server. You can prevent this by logging out of your Youtube account before visiting the respective webpage.



We offer our customers and business partners the opportunity to stay informed by receiving our newsletter. The necessary contact details (company name, last name, first name, email address) were provided by you during earlier contacts between us.

The newsletter is mailed out using “MailChimp”, a newsletter mailing platform provided by US-based company Rocket Science Group, LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

The email addresses of our newsletter recipients and their additional data as described in this Data Protection Statement will be stored on MailChimp servers in the USA. MailChimp will use this information to mail out the newsletter and analyse this process for us.

DMailChimp may also use this data to optimise and/or improve its services, e.g. for any technical optimisation of the mailing process and the visual presentation of the newsletter. However, MailChimp will not use our newsletter recipients’ data to contact them for purposes unrelated to our newsletter or to disclose these to third parties.

MailChimp is certified under the US-EU data protection agreement “Privacy Shield” and has committed to observing the data protection requirements under EU law.


Statistical analysis of newsletters

The statistical analysis also includes an assessment of whether recipients have opened the newsletters, when they were opened and which links were clicked on. For technical reasons, this information can be linked to the individual newsletter recipients, but neither our company nor MailChimp have any intention of conducting any kind of surveillance of individual users.

These analyses simply allow us to learn about the reading habits of our users and to better adapt our content to them.


Unsubscribing from the newsletter

You may unsubscribe from our newsletter at any time. Unsubscribing will at the same time revoke your consent to receive communications from MailChimp and your consent to the statistical analyses. To unsubscribe from the newsletter, please use the link provided at the end of each newsletter.


Amendments to our Data Protection Statement

We reserve the right to amend this Data Protection Statement as required in order to ensure that it reflects the current legal requirements at all times. Your next visit to our website will then be governed by the new Data Protection Statement.


Kriens, 20th of June. 2018